Real work.
Real results.

I have worked with businesses across industries, helping them show up consistently, build trust with their audience, and make the most of the content they are already creating. Here is a glimpse of what that looks like in practice.

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17+
Brands and businesses worked with
5+
Years of content strategy experience
5yr
Longest client relationship
~20h
Estimated hours saved per month, per client
Podcast and content repurposing

Turning content into
a consistent presence

Podcast repurposing
M&A Advisory · Medical practices
SovDoc

A highly specialized advisory firm for medical practice acquisitions with a podcast and zero social media presence. I repurposed their audio and video podcast episodes into clips, carousels and single posts, building their Instagram from the ground up with consistent, on-brand content every week.

0 to 1,300 Instagram followers in 6 months
Full repurposing system from audio and video
Podcast repurposing
Entrepreneurship · Personal brand
Sovereign Entrepreneur

A personal brand built around entrepreneurship and financial freedom with a growing podcast and no social media presence. I repurposed podcast episodes into clips consistently over a year, focusing on building a recognizable presence rather than chasing vanity metrics.

0 to 1,600 followers in approximately 1 year
Consistent weekly content from podcast episodes
Content repurposing
Business coaching · Personal brand
Joseph B., Business Coach

Joseph is a business coach whose content needed to sound like him, not like a social media manager. I created the majority of his content from scratch, researching topics and writing copy rooted in what he was actually teaching. When he had YouTube videos, I repurposed those too. Over time the work expanded to include website building, course management and lead magnets, a long-term partnership built on trust.

Content written from scratch, rooted in his own expertise
YouTube videos repurposed into multi-format social content
Partnership that expanded over time as the trust grew
Content repurposing
Personal brand · Multi-year
Alice G.

Alice records regular meetings with a business partner and hands them over to me. From those recordings I create clips, carousels and single posts, building her personal brand consistently over the years without her having to think about content at all.

Meeting recordings repurposed into multi-format content
Consistent brand presence built over multiple years
She records, I handle everything else
Social media presence building

Consistency that
builds trust

Floristry · 5 years
Flower Shop

A well-established offline florist with no meaningful digital presence. Over 5 years I built and maintained a warm, on-brand Instagram presence that supports their offline reputation and keeps them visible to flower lovers year-round.

A client relationship that has lasted 5 years. That kind of trust is earned, not promised.
Clothing · 8 months
Riser United

An American clothing brand with ambition but no social traction. Their target audience was primarily on Facebook, so that became the main focus. As part of a collaborative marketing team I contributed to growing their Facebook page to 24,000 followers and their Instagram from under 1,000 to over 2,000, in 8 months.

Facebook-first strategy. 24k followers in 8 months.
E-commerce · 1 year
Wethrift

A large deals website with no social following. I built their presence from zero using a content strategy that mixed attention-grabbing content with community and conversation posts. They grew to 1,300 followers and eventually took the strategy in-house.

From zero to 1,300 followers with a content strategy built around their audience.
Menswear · Brand launch
Aedelhard

A menswear brand with no aesthetic presence online. I built a cohesive editorial identity from scratch, creating content that showcased the brand essence, featured product stories and incorporated social proof to support their existing ad campaigns.

From no aesthetic to a clear, editorial brand identity.
Candles · Lifestyle
Candles Brand

A candle brand that needed to sell a feeling, not just a product. I built a dark, moody lifestyle aesthetic around the brand, creating content that placed the candles inside a world people wanted to live in.

Selling the atmosphere, not the candle.
Gardening products
Product Brand

A niche gardening product brand that needed educational content to build trust with its audience. I created a mixed content strategy combining lifestyle photography, FAQs, tips and customer reviews to make the brand feel approachable and credible.

Making a niche product feel genuinely engaging.
Ready to get started?

Let's build your
presence together.

Tell me about your podcast and I will get back to you within 48 hours.

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